The deal sees bet365 able to provide its customers with such titles as the football-themed Bicicleta, the visually-stunning Seasons and the hugely-popular Wicked Circus. In addition, the UK-based gaming and betting giant will also be able to offer Yggdrasil’s set of unique promotional tools which include Infinite API™ and BOOST, concepts that the business launched towards the end of 2015 that provide in-play raffles and tournaments.
The news was greeted positively by Fredrik Elmqvist, CEO of Yggdrasil Gaming, who spoke of his joy at seeing the company’s vast array of games going live on one of the most well-known gaming sites in the gambling industry: “There is no bigger name in online gaming than bet365, so we are delighted to announce that Yggdrasil’s games are now live on yet another of the world’s leading operators,” he said. Elmqvist now hopes that his company can move onwards and upwards towards a bright future alongside bet365: “We have worked extremely hard to ensure a swift and seamless integration, and it has been a pleasure to work with bet365. Delivering on huge deals such as this confirms Yggdrasil’s position as the fastest growing provider in the industry.”
This latest deal is seen as an excellent business move for bet365, with Yggdrasil Gaming recently named Slot Provider of the Year at the 2016 EGR B2B Awards and Gaming Software Supplier of the Year at the 2016 International Gaming Awards. Yggdrasil are no strangers when it comes to striking deals with big hitters in the gaming industry, having already agreed partnerships with digital entertainment company Bwin.party and Malta-based Interwetten.
Yggdrasil’s impressive collection of games are now available to play on bet365, but before you play, head to Gamble’s Online Casino Reviews page where you will find a full review of bet365’s casino offering. Have fun!