William Hill Working to Connect with Casual Casino Players

lewis rutledge
Written by Lewis Rutledge
Published on Tuesday 14th June 2016, 10:26 am
Posted in: Casino Technology


Casino Technology

William Hill’s Managing Director for Online Crispin Nieboer has expressed his excitement after agreeing a new deal which he hopes will provide a more entertaining online casino experience and gain new players. The gaming and betting giant has teamed up with Ever Adventure to work on a new casino product and the partnership is set for a soft launch this summer before picking up the pace later in the year.


Ever Adventure was founded in 2014 and runs the Slotser site, offering a custom-built casino platform and a range of features to keep players engaged. Many games are built in-house, with others provided by the likes of Microgaming, and Nieboer is confident that the new deal will help both companies attract and retain visitors.

“We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path. This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player,” said Nieboer.

Ever Adventure CEO Joshua Morris also welcomed the new link-up, adding: “This is a really exciting partnership for Ever Adventure and we firmly believe that our product roadmap in the year ahead will take casino engagement into new territory. In an increasingly mobile casino market, the ability to adapt to evolving consumer habits and to excite customers in new ways, is more important now than ever.”

William Hill Casino already offers a good selection of games for players and the deal with Ever Adventure is likely to result in visitors getting an even more thrilling product to enjoy. Check out Gamble.co.uk’s William Hill Casino Review and take a look for yourself to join the fun!

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