Had the Trump company been considering the establishment of a new casino in Macau, it would undoubtedly have been something that enemies and critics of the US President would have been quick to question. Even though the Trump Organization is currently being run by Donald Trump’s sons, and will continue to be run by them as trustees for the duration of his presidency, any expansion would automatically have attracted widespread scrutiny, as demonstrated by the fact that the trademark applications themselves have made headlines around the world.
A statement issued by the Trump Organization clarified the matter, revealing that the trademark applications had been made in an effort to enforce and protect its intellectual property rights – something that it has been doing for more than 20 years.
Macau, which is often referred to as the ‘Las Vegas of the East’, had already issued several trademarks for Trump, Donald Trump, Trump Tower and Trump International Hotel and Tower, and three dozen more, for a variety of golf and leisure services, were issued by China earlier this year. In that context, the latest application for four more trademarks isn’t really a big deal, but that doesn’t mean that there couldn’t be more to this story coming to light in the future.
Casino licences in Macau will begin to expire in 2020, and Donald Trump’s first term as President of the USA is scheduled to end in January 2021. Some have therefore suggested that applying for trademarks now could potentially put the Trump Organization in a very good position if it was to consider establishing a casino in Macau when the current US president returns to his role of running the family business.
We won’t know whether such suggestions will turn out to be accurate for a few years yet, but right now it doesn’t look like the trademark applications are anything other than what the company claims them to be. We will, of course, watch the situation with interest and bring you news of any developments as and when they take place.