StubHub Signs Partnership Deal with Draft Ops

Published on Friday 23rd October 2015, 12:02 pm
Posted in: Casino Legal


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Despite investigations into the fantasy sports betting industry by the FBI and the attorney who is credited with bringing down online poker in the US, eBay’s ticketing service StubHub has announced it has entered into an exclusive two-year advertising contract with Draft Ops. The deal is the first of its kind for StubHub and shows that, even with market leaders DraftKings and FanDuel facing multiple federal investigations and even a class-action lawsuit over the way they ran their games, the daily fantasy sports sector is still alive and kicking.


The link-up will be launched at the AT&T Stadium in Arlington, Texas, when the Dallas Cowboys take on the Seattle Seahawks. Fans will be presented with co-branded promotional items and anyone collecting tickets at the venue bought through StubHub will be able to draft a team using Draft Ops’ software.

Over the two years of the partnership, Draft Ops’ branding will be on display at StubHub events and ticket offices, whilst the companies will co-promote the chance to win money-can’t-buy prizes at the venues already sponsored by Draft Ops. Experiences include sitting on the coach’s bench during a hockey team’s practice and riding the Zamboni ice resurfacer after an NHL game has taken place.

Recent weeks have seen Nevada declare fantasy sports betting games to be a form of gambling, requiring the acquisition of a gaming licence in the state. The firms involved have dismissed this allegation, insisting that the skill involved in drafting a winning fantasy team across a range of sports requires skill and is therefore exempt from regulation.

New York attorney Preet Bharara, who was instrumental in 2011’s “Black Friday” which saw authorities crack down on poker firms offering online cash games to US citizens, has now started looking into the legality of the industry. In addition, recent accusations of insider trading, with employees of DraftKings and FanDuel revealed to have been playing on each other’s sites, have tarnished the reputation of fantasy sports betting, even though it has been ruled that player pick data was not available to a DraftKings staffer before his $350,000-winning FanDuel team was locked down.

Despite the apparent turmoil, the Draft Ops deal with StubHub is a vote of confidence for the longevity of the sector and the company remains defiant, recently issuing a statement insisting “Draft Ops will continue to be a vocal proponent of the industry and will continue to set the standard of fairness and integrity in the fantasy sports industry.” Find out more about the games available at a range of top sites like Draft Ops, DraftKings and FanDuel at FantasySportsBetting.com.

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