Playtech Signs DC Comics Deal

ian bruce
Written by Ian Bruce
Published on Wednesday 10th February 2016, 10:12 am
Posted in: Casino Business

Casino Business

Playtech, one of the world’s leading suppliers of online gaming software, has announced that it has signed a deal with Warner Bros. Consumer Products which will enable it to create new slots games based on four DC Comics brands. The licensing deal will run for several years and means that online slots players can look forward to playing games based on some of the most popular superheroes to have been featured in movies and on TV.

The four brands that are covered by the licensing deal are as follows:

Superman, as portrayed by the late Christopher Reeve in the movies Superman (1978) and Superman II (1980).

Green Lantern, as portrayed by Ryan Reynolds in the 2011 movie of the same name.

Man of Steel, the 2013 movie which was intended as a reboot of the big screen Superman franchise, and which starred Henry Cavill.

Batman, as portrayed by Adam West in the 1960’s television series, and which co-starred Burt Ward as Robin.

Whilst the idea of slots games based on comic book characters is not new, this licensing deal is particularly interesting because it relates to specific movie and television properties. As any serious comic book fan would be happy to verify, different actors tend to lend different qualities to the characters they portray, and that can almost make them like completely different superheroes. 

Although the Batman character played in camp 1960s style by Adam West is a world away from the darker interpretations that came later (by Michael Keaton, Christian Bale or – in the upcoming Batman v Superman: Dawn of Justice – Ben Affleck, for example), the old TV series is still viewed very fondly by many fans. The movie titles that Playtech has just licensed also have plenty of loyal fans, so the idea of creating slots games which focus on those particular character outings is one that will be welcomed by many.

‘Playtech’s best performing in-house and premium branded casino slot content will be further strengthened through our partnership with Warner Bros. Consumer Products and the launch of the DC Comics branded games,’ said Mor Weizer, who is Playtech’s Chief Executive Officer. ‘We look forward to a long and prosperous relationship with Warner Bros. Consumer Products and are all very excited to see the outcome of the DC Comics-themed games when they are delivered later this year.’

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