Online Casino Sponsors West Bromwich Albion

ian bruce
Written by Ian Bruce
Published on Wednesday 11th May 2016, 9:55 am
Posted in: Casino Business


Casino Business

West Bromwich Albion Football Club has announced that its new shirt sponsor for the 2016/17 season will be online casino operator UK-K8.com, which is the European arm of the Asian K8 Group. The initial contract is for two years, and although no information about its exact value has been officially released, the new agreement has been described as a ‘record commercial deal’ for the Premiership club, and several outside sources have valued it at more than £5 million.


UK-K8.com was soft-launched last November, and should soon become a household name, at least amongst Premier League football fans. Sponsoring West Brom ensures that the casino brand will get plenty of exposure, and West Brom will also benefit from a much higher profile in China, where Premier League football already has a strong following which is increasing rapidly.

‘K8 Group has had a long standing interest in working with a Premier League club, and finally we are here with one of the most respected clubs in the Premier League,’ said Vincent Huang, who is the K8 Group’s Chief Operating Officer.  

‘This partnership is delivered as a true partnership for both parties. We are working on a joint marketing plan that will focus on raising awareness of UK-K8.com in the UK whilst also ensuring the development of the West Bromwich Albion brand in Asia. We will be working with the Club on several key projects to create a platform for the Club to grow awareness and engagement in this region.’

Several of those projects will be focused squarely on football and the development of players, with coaching exchanges already on the drawing board. Vincent also said that, ‘Albion fans across the world can look forward to some exciting opportunities to better connect with the Baggies through UK-K8.com.’

Adrian Wright, who is the Sales and Marketing Director for West Brom, said, ‘We welcome K8 Group to our well established partnership programme. Once again we have selected to work alongside a challenger brand that will align with the club’s on-going aspirations for global brand recognition.’

He continued: ‘It was clear from our talks that the joint promotional approach in Asia will add immense amount of value to the Club and will enable us to continue to grow our supporter bases in emerging parts of the world.’

West Bromwich Albion are currently 15th in the Premier League table and will end the current season by playing Liverpool at home this Sunday 15 May. The first matches of 2016/17 Premier League season will be played on Saturday 13 August.

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