Mr Green Eyes Speedy Online Growth as Sportsbook Edges Closer

lewis rutledge
Written by Lewis Rutledge
Published on Wednesday 4th May 2016, 10:46 am


Mr Green Eyes Speedy Online Growth as Sportsbook Edges Closer

Mr Green Casino chief executive Per Norman has set his sights on continued success after the operator posted impressive financial results for the first quarter of 2016. Norman wants Mr Green’s rate of online growth to stay ahead of the overall online casino market, while it is hoped the eagerly-anticipated launch of a new sportsbook will further boost the company’s books.


Mr Green’s revenue in the first quarter increased to SEK 218.5 million (approximately £18.6 million), which represented a 12 percent rise from the corresponding period in 2015, while the number of active customers for the online casino climbed from 86,134 to 94,472. Earnings before interest and tax and earnings per share were also up, and Norman would like to think this is only the start of a bright future.

“The European online gaming market is expected to grow at about 8% in CAGR (compound Annual Growth Rate) in the next years, and our long-term goal is to continue to grow at a faster pace than the market,” Norman said, quoted by iGaming Business.  “Over the past six months, we have successfully launched our new mobile products and gaming apps, which have been well received by our customers and won awards internationally.”

Norman added: “Mr Green’s core strengths are its strong brand and good customer relationships. We believe our strong brand, new platform, strengthened management team and broader product offering put us in a good position to achieve continued growth.”

A key part of Mr Green’s plans going forward will be the rollout of the new sportsbook to complement the successful online casino. Norman confirmed back in February that the new gaming option would arrive at some point this year, and it has now emerged that the launch should take place in the autumn at the latest. Kambi is set to provide the sportsbook software and Mr Green is also expected to move from the unregulated AtkieTorget stock list in Sweden to the Nasdaq stock exchange, as the business continues to go from strength to strength.

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