Over 30,000 people have downloaded the iOS app so far, taking advantage of over 60 slots, table and scratch games and boosted by faster loading times and enhanced navigation. Users will receive push notifications from the app, which will also provide tailored promotions, based around how they use it.
It is the personalisation function of the app which is a key part of Ladbrokes’ strategy for the future, with digital COO Pablo Grunbaum stating that the app gives “...players the individual attention they deserve, rather than overwhelming them with irrelevant offers”.
Ladbrokes’ digital arm saw a 22.9 percent increase in revenue in 2014, with operating profits growing by 70 percent, despite the overall business suffering a 14 percent drop in pre-tax profits.
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