Inspired Gaming Titles Arrive on Betfred Mobile

ian bruce
Written by Ian Bruce
Published on Wednesday 23rd March 2016, 10:10 am
Posted in: Casino Business

Casino Business

Inspired Gaming, the virtual sports and mobile games company that pioneered networked gaming over a decade ago, has entered into an agreement with Betfred to provide its HTML5 games to Betfred Mobile customers. Inspired has been providing gaming machines to Betfred for its land-based betting shops for years, and is contracted to continue doing so until 2018. This new and separate agreement means that players will now be able to enjoy Inspired Gaming titles on their mobile devices too.

Titles that Betfred Mobile customers can now enjoy include Goddess of the Amazon, Merlin, White Knight, Legend of Triton and the Centurion. That last game is worthy of particular mention, because Centurion was shortlisted for the Game of the Year title at the 2015 EGR Operator Awards, and it is the company’s biggest bonus game thus far.

As well as giving Betfred Mobile customers access to its most popular existing titles, the new deal between the two companies means that players can also look forward to seeing new games as and when they are launched. Upcoming titles that are already in the pipeline include The Guardians, Rise of Anubis and Super Hot Fruits.

This deal allows Betfred to offer its customers an even greater level of gaming consistency across platforms, because betting office visitors can now enjoy the same kind of Inspired action on their mobiles that they get in the high street shops. Inspired Gaming benefits equally from the arrangement, because it gets its games in front of even more players, including those who don’t actually frequent betting shops at all. 

‘We’re delighted to have signed an agreement to supply Betfred – a long-term valued customer – with our leading games for online and mobile,’ said Steve Rogers, who is Inspired’s Chief Commercial Officer of Digital Games.

Mr Rogers went on to say that the mobile business at Inspired is growing at a rapid rate thanks to new partnerships, such as this latest one with Betfred, and their chart-topping games. ’It’s going to be an exciting year of new launches,’ he said, ‘and we’re pleased Betfred is joining us on this journey.’

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