Colombia introduced new gambling regulations in 2016, after previously moving to block the domains of more than 300 gambling organisations in other countries. By regulating the market, the government acquired complete control over which companies are legally allowed to offer gambling services to its residents. Operators who are licenced under the new regulations must pay 15% of their net income, and it is hoped that this will help the government to raise around COP 8 billion (just over £2 million) in the first twelve months of regulation.
Aquila Global Group is a hugely successful electronic gaming machine operator which is based in Medellin, and hopes that its Wplay.co brand will attract a million registered users during its initial licence period. Being able to offer Microgaming titles will certainly help that effort, and both companies are understandably pleased with the Quickfire deal.
‘Signing Wplay.co is a significant step for Quickfire as we look to make an impact in the Latin American market,’ said Andrew Clucas, who is Director of Quickfire at Microgaming. ‘As the first operator to be granted a gaming license in Colombia, our games will be some of the first to go live in the market, which is undoubtedly a strategic advantage. We look forward to a long and successful relationship with Wplay.co as we both aim to expand our presence in the region.’
Colombia awarded its second online gambling licence to Corredor Empresarial just last week, and there will no doubt be many more operators coming online over the next few months. We applaud Microgaming on their achievement of being involved in this newly regulated market from the outset, and we are confident that their titles will prove to be just as popular in Latin America as they are here.