Studio City will open in mid-2015 and will be a massive entertainment, retail and gaming resort that is currently expected to cost around $2.3 billion – some $0.3 billion more than originally planned. The project is the brain-child of Melco Crown Entertainment, and Mr Lawrence Ho, Chief Executive Officer of the company, is understandably keen to see it come to fruition.
'We are extremely excited about our newest integrated resort in Macau, which remains firmly on track to open in mid-2015,' Mr Ho said. 'The property’s cinematic theme and vast array of unique entertainment and attractions will enhance Macau’s appeal as a leading tourist destination in Asia.'
A $2.3 billion project will always attract attention, but commissioning a short movie that involves some of the biggest named in Hollywood to premier at the launch of the resort virtually guarantees publicity. No details have been released about the plot of the movie, but we do know that the screenplay is being penned by Terence Winter, who is probably most famous for writing World of Wall Street and Boarwalk Empire, as well as his work on The Sopranos.
The stars of the short movie have never before worked together on a Scorsese movie, so this project will be of as much interest to Hollywood buffs as it will to those who actually intend to visit Studio City at some point. Of course, Melco Crown Entertainment will no doubt be hoping that many of the people who see the movie will be inspired to experience the resort for themselves, which would effectively make it one of the most glamorous – and expensive – commercials in history.
We look forward to seeing the short film when it hits the screens, and we also look forward to seeing how Studio City fares when it opens next year. Watch this space and we'll bring you news about any further developments as they arise.