The move comes as NetEnt begins to make a concentrated effort to break into the North American online gaming market. Earlier in the month, they inked a deal with bwin.party and Borgata as they applied for a gaming licence with New Jersey officials.
Marco Ceccarelli, the Senior Vice President and CIO of Caesars Interactive Entertainment (CIE), commented, “CIE strives to offer its customers in New Jersey a diverse selection of the highest quality gaming content, and the inclusion of NetEnt’s titles in our portfolio provides us with another opportunity to deliver superior value to our players.”
NetEnt is positive that the new partnership will be well-received by New Jersey online slots fans. Said Björn Krantz, Managing Director of NetEnt America LLC, “We are excited to have partnered with CIE for the distribution of our best-in-class multichannel online casino games for the New Jersey market...our efforts to provide players with the ultimate gaming experience will support CIE’s strategy to build sustainable long term online casino growth.”
CIE has provided online gaming platforms to New Jersey residents since November 2013, when their operating licence approved by the New Jersey Division of Gaming Enforcement. Those in the UK can play at their own version of Caesars Casino, which offers a number of stunning Gamesys, IGT and Barcrest slots as well as great table games. New players will receive a 200% deposit bonus on all amounts worth up to £200, so it’s definitely worth checking out!