William Hill and Yggdrasil Gaming Sign Partnership Deal

lewis rutledge
Written by Lewis Rutledge
Published on Friday 3rd February 2017, 11:47 am
Posted in: Casino Business

Casino Business

William Hill bosses are looking forward to offering their players an even greater selection of casino games than ever before after signing a content partnership deal with Yggdrasil Gaming. The agreement is for direct integration and will instantly allow William Hill full access to the gaming supplier’s complete array of slot titles.  

Yggdrasil Gaming has quickly established itself as one of the top providers of online and mobile casino games in the business, having developed offerings such as Vikings Go Berzerk, Big Blox, Joker Millions and many more. The company also won Slot Provider of the Year at the 2016 EGR B2B Awards.

William Hill has opted to use Yggdrasil’s BOOST and BRAG tools, for in-game promotions and social media respectively, and the operator’s Gaming Commercial Director Graeme Powrie is delighted with the deal. He said: “We have been hugely impressed by Yggdrasil’s commitment to innovation, and their collection of games is amongst the strongest in the casino sector. We have opted for a direct integration so we can take full advantage of the in-game promotional tools and offer our players the exceptional experience they have come to expect from William Hill.”

Fredrik Elmqvist, CEO at Yggdrasil Gaming, also welcomed the deal, adding: “William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks. Since gaining our Gibraltar licence six months ago, we have secured several major operators, and working with the very best in the industry is driving us forward and keeping us at the very top of our game.”

The new deal promises to push William Hill Casino from strength to strength, and you can take a look now to see what all the fuss is about and spin the reels on lots of exciting new games!


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