This decision is more out of necessity rather than choice. Disney’s acquisition of Marvel Entertainment back in 2009 signalled the beginning of the end for online gambling’s affiliation with the superhuman world. Since that deal was signed, the international business giant has worked tirelessly to bring its customers wholesome family entertainment, meaning that companies in the gambling industry never really stood a chance.
The first real signs that Playtech and Marvel Entertainment would be parting ways came in 2013, when Disney announced that no new slots were to be developed. A year later, the company’s intentions soon became a lot clearer when Canadian gaming group Amaya were forced to remove their entire back catalogue of Marvel games from their sites.
However, news of this licensing termination came out of the blue for many of Playtech’s affiliates. Emails informing the likes of Coral and William Hill that all Marvel-themed games and promotional tools must be removed by close of play on Friday 31st March came just a week before the deadline.
Despite this blow, Playtech won’t be left licking its wounds for long. The Isle of Man-based organisation inked a contract with Warner Brothers Consumer Products in 2016, allowing them access to characters from the world of DC Comics, including Batman and Superman; this deal was extended in February of this year.
The current crop of Marvel games won’t go to waste, either. Fully aware that their licensing agreement was set to expire, Playtech set about converting their superhero content into the popular Age of Gods series. These slots will incorporate the same bonus features as their predecessors, but with a distinctly different vibe.