William Hill

Reviewed By
Rating:    8.0/10

William Hill imac

As the self -proclaimed ‘home of betting’, William Hill has a lot to live up to, but with a long and successful history dating back to the 1930s and a status as one of the largest bookmakers in the UK, the company is more than capable of delivering its promise.  With its headquarters in London, William Hill operates across the world and also has offices in Ireland and Gibraltar. In 2012 the company even branched out to the USA, purchasing three betting businesses in the state of Nevada. However, its main market continues to be the UK where it is still one of the busiest and most recognisable betting shops on the high street.

  • A massive range of bets for football and horse racing and good lineup of other sports markets
  • The facility to bet in-play, with live TV streaming to keep tabs on all the action
  • Big-name radio broadcasts, podcasts and a blog on the latest sports news
  • Best odds guaranteed for horse racing and some great bonuses for football bettors
  • Disappointing appearance with so much information crammed on to the homepage

William Hill’s mobile sportsbook provides as wide a range of markets to bet on as you could wish for. It is not especially appealing aesthetically and the layout is simple with a list of the main sports and markets, but navigation is straightforward and there are lots of good promotions. Fans can also watch live greyhounds and horse racing with William Hill Betting Shop TV.


William Hill Information

William Hill
UK Gambling Commission

Year Established

Banking Methods:
VISA MasterCard VISA Debit Neteller Skrill Moneybookers Maestro PayPal POLi Paysafe Card InstaDebit Western Union Click and Buy Bank Transfer iDeal Delta

Chinese Czech English Finnish French German Hungarian Italian Japanese Polish Portuguese Romanian Russian Serbian Slovene Spanish

Ratings Breakdown:
Software 7
Graphics 7
Sportsbook Variety 9
Bonuses 8
Promotions 10
Banking Options 10
Wagering Requirements 8
Customer Support 8
Mobile 7


Contact Addresses:

Customer Service Address
Greenside House
50 Station Road
Wood Green
N22 7TP

Contact Phones:

0300 123 0794

International calls:
+44 800 3551 3551

Contact Emails:


William Hill Review Continued...

Images of William Hill

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William Hill has a good lineup of sports markets to bet on, ranging from obscure sports such as bandy and hurling, to the more popular games like football and cricket. There are also a number of markets for politics and television to choose from. Generally, the more popular the event is, the greater the betting options are and there is a massive range of bets available on football and racing markets. Both feature upcoming events from all corners of the globe, with a good range of specials and alternative bet-types to keep even the most demanding customers happy. 


You’d have to say that William Hill’s sportsbook is a little bit of a disappointment when it comes to appearance, particularly given its stature in the industry. The visuals appear distinctly old-fashioned and frankly quite dull with a huge amount of information crammed onto the homepage, making it a little confusing for first-time users and not particularly appealing on the eye. There is also a distinct lack of images to help draw you to a particular sport or event, which doesn’t help. That said, it is hardly offensive and there are some nice touches such as the bet in-play graphics and live streaming. 

Functionality and Features

William Hill delivers the goods when it comes to functionality and features, with a smooth interface and a bunch of fantastic features including bet in-play, live streaming, radio broadcasts, podcasts and its very own news blog. There’s also a handy results section which allows you to navigate through various sports to see detailed results and information on recent fixtures. The William Hill radio station also deserves a special mention, with expert commentary and analysis from big names in cricket, darts, snooker and more. 


William Hill has a dedicated Promotions page with a great range of bonus offers to suit bettors in various different markets. Football fans are looked after with money back on accumulators that miss out by one team, a second chance on first goalscorer bets, refunding your stake if they score second and bore draw insurance. Likewise racing fans are kept happy with the best odds guaranteed, whilst you will receive a £25 refund on any losses accrued in your first day of betting on financial markets. There are also some incredible one-off offers such as the £50 million Prem Predictor at the start of the 2015/16 season, which guaranteed a share of £50 million for anyone who correctly ordered the 20 Premier League teams by the end of the season.


William Hill is one of the UK’s oldest betting institutions and it’s fair to say that its sportsbook does look a little dated. However, with a great range of markets, excellent features and a generous set of bonus promotions, there is more than enough on show to make it a solid choice.

William Hill User Reviews

User Ratings

William Hill is ranked #2 out of 19 user-rated online bookmakers in the Gamble.co.uk database.

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2 User Reviews with the most historic comments shown first.
Sort user reviews by: Date | Rating | Helpfulness

   Good site

Easy to use site and ante post prices are updated very quickly. I do find others are more competitive in terms of promotions.

4 people found this review helpful.
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20110416020428 4 4


Not a bad bookmaker,but small ratios and long money appear.

Was this review helpful? Yes
20160215075741 3 0

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