Sky Sports Bet

Reviewed By
Rating:    9.0/10

Sky Sports Bet imac

Sky Bet is the sports betting arm of Sky plc, one of the UK’s most recognisable and powerful companies with a huge share of the UK media market. The sportsbook subsidiary is operated from its headquarters in Leeds and provides betting services on various platforms including online, on mobile and through a Sky TV interactive service. It was launched in 2002 and has grown rapidly since then, including a takeover of 365 Media Group in 2006 which saw the site merge with TotalBet and UKBetting.

  • Great site for football betting and a vast array of other sports are also covered
  • Great in-play betting section helps you track the action as you consider your next move
  • A good selection of bonuses including entry to the Sky Bet club
  • A polished mobile offering, providing a smooth and quick betting experience
  • Free betting tips from famous names such as Sir Ian Botham
  • An impressive Virtual Sports section offering an exciting representation of various sports
  • Certain sports can suffer in comparison with football

It is easy to bet on the go with Sky Bet’s nicely-designed mobile site, which features a clear and simple layout that is much the same as its desktop counterpart. The betting experience is smooth and quick and wagering on live events is particularly enjoyable due to the amount of extra information. There are a range of offers available and fans have a chance to earn a lot of money with special coupons or regular promotions such as the Super 6 game.

Sky Sports Bet Information

Sky Sports Bet
UK Gambling Commission

Year Established

Banking Methods:
VISA MasterCard VISA Debit PayPal

Ratings Breakdown:
Software 9
Graphics 9
Sportsbook Variety 8
Bonuses 8
Promotions 7
Banking Options 7
Wagering Requirements 9
Customer Support 10
Mobile 9


Contact Addresses:

Customer Service Address
2 Wellington Place
West Yorkshire

Contact Phones:

Freephone (UK):
0800 724 777

Freephone (Ireland):
1800 928 949

Phone (Overseas):
00 44 1423 533 104

Sky Sports Bet Review Continued...

Images of Sky Sports Bet

Sky Sports Bet-1 Sky Sports Bet-2


As you would expect, Sky Bet offers a huge range of sports betting markets and boasts an vast array of sports covering everything from American Football to Yachting. There is a good depth to the various sports categories too, with outrights, specials and various bet types giving you the option to wager in a number of different ways. Sky’s strong association with football is reflected in a massive roster of worldwide leagues to bet on and unrivalled coverage of the English leagues right down to the seventh tier divisions. 


The high profile name and extensive TV coverage give Sky Bet a very familiar feel which immediately makes you feel at home. The layout is simple and easy to understand, with just the right amount of information to grab your attention without becoming over-imposing. Live and forthcoming events are given priority on the homepage for quick navigation and to tempt you into a cheeky In-Play bet while you browse. There are also plenty of action-packed images to add a bit of colour and excitement to proceedings.

Functionality and Features

Sky Bet has a huge range of interesting features to keep even the most demanding customers more than satisfied. Bet In-Play offers interactive graphics in various sports, helping you to track the action while you consider your next move or wait to see how your bets play out. The site also has various platforms to help give you the latest information including a breaking news bar that allows you to keep up-to-date with all the latest events and quick links to live Facebook and Twitter feeds. Perhaps the most impressive feature of the Sky Bet site however is its Virtual Sports games, which offer an exciting and surprisingly life-like representation of various sports.


Sky Bet has a special club for customers wishing to take advantage of their latest bonus offers, with a generous £20 bonus for users who sign up and deposit £5 or more. You are automatically made a member of the SkyBet Club when you register an account and will be able to opt-in to the Weekly Free Bets Promotion which treats users to a free £5 bet every week. Sky’s sponsorship deal with the Football League also means that the company is giving away tickets to Sky Bet Championship games throughout the football season.


Sky Bet has a huge advantage over many of its rivals thanks to its affiliation with the nation’s largest sports broadcaster, helping it to deliver a slick product that offers a massive range of fantastic features. It’s difficult to find fault with this sportsbook and superior mobile and TV functions set it apart from the rest.

Sky Sports Bet User Reviews

User Ratings

Sky Sports Bet is ranked #8 out of 19 user-rated online bookmakers in the database.

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5 User Reviews with the most historic comments shown first.
Sort user reviews by: Date | Rating | Helpfulness

   Great links with Sky Sports

The link with Sky Sports allows Sky Bet to have some great video previews. I find the Jamie Redknapp video previews and tips a major help but I wish they would be more competitive with their prices. The hard luck loyalty bonuses are a nice touch but apart from that they need to offer more to loyal customers. I've also had a few issues in getting my bet on. They don't seem to like the bigger staking customers.

Was this review helpful? Yes
20110801012053 3 0

   Sly Bet

Terrible prices - unless it's a big tournament their prices are always on the short side. I do like the link with Sky Sports and the video previews.

3 people found this review helpful.
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20110923025959 3 3

   Great for football

I use the service alot. They offer some great markets on football and the video previews from the lads at Sky Sports are very useful.

Was this review helpful? Yes
20111209040014 4 0

   Poor acca odds

Great looking site, especially since the revamp, however, just consistently POOR odds on football matches. Enhanced acca odds can be a total joke too. It is a great site, good customer service etc, but PLEASE improve the footy odds.

1 person found this review helpful.
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20120510014853 4 1


Been using this site for a long time now and it been good spent lots won little. But one day I got a lucky 15 in tryed 2 cash 90% out but nope not having non of it

Was this review helpful? Yes
20170126102705 1 0

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