Paddy Power Betting

Reviewed By
Rating:    8.0/10

Paddy Power Betting imac

Paddy Power is an Irish-based bookmaker best-known for its colourful advertising campaigns and wacky publicity stunts. The company began life in 1988 and is now the third largest online bookmaker and sixth biggest online gaming company in the UK and Ireland. Paddy Power has always prided itself on a pioneering spirit and has consistently led the way on new innovations such as being the first company to embrace smartphone technology and release an iPhone app. It continues to make an impact in the world of sport and has a successful sportsbook to match any other on the market.

  • Quirky and fun novelty markets as well as comprehensive sports betting
  • Unrivalled novelty bets on politics, TV and all manner of random events
  • Betting calculator, sports blog, racing commentaries to enhance the experience
  • Live streaming of horse racing on the mobile app
  • Innovative money-back specials and a great amount of cash-out options
  • Brash marketing and bold brand identity, with distinctive and comedic imagery
  • Live betting section is quite basic and falls short of some rival sites
  • Efforts to appear mischievous and unique can lead to negative publicity

Saucily marketed as ‘the best thing on tablet since Viagra’, Paddy Power’s mobile app lacks the clutter of the website and is easy to move around. There is still a comprehensive range of sports on offer and also provided are a stack of decent features, including detailed results pages and the capability to watch live streaming of horse races.

Paddy Power Betting Information

Paddy Power Betting
UK Gambling Commission

Paddy Power
Year Established

Banking Methods:
VISA MasterCard VISA Debit Neteller Skrill Moneybookers PayPal Paysafe Card Bank Transfer


Ratings Breakdown:
Software 9
Graphics 9
Sportsbook Variety 9
Bonuses 8
Promotions 8
Banking Options 8
Wagering Requirements 8
Customer Support 10
Mobile 8


Contact Addresses:

Customer Service Address
Airton House
Airton Road

Contact Phones:

Freephone (UK):
08000 565 275

Freephone (Ireland):
1800 238 888

+353 1 404 0120

Contact Emails:


Paddy Power Betting Review Continued...

Images of Paddy Power Betting

Paddy Power Betting-1 Paddy Power Betting-2


Paddy Power offers a massive range of markets from popular sports such as football and rugby to the more obscure ones like surfing and chess. However, it is the novelty markets where Paddy Power really sets itself apart from the competition. It offers in-depth markets on politics, TV and all manner of random events, adding a distinctive quirkiness and fun to the experience. The company has taken the novelty concept so far that it has landed itself in trouble on several occasions, including offering odds on Barack Obama’s assassination and the extinction of the polar bear.


Paddy Power pays tribute to its Irish roots with a two-tone green livery running throughout. The layout will be familiar to most sportsbook users with latest odds and live betting options through the middle of the page and sub menus to the left allowing you to navigate to a particular sport. Paddy Power adds a bit of fun to the page with its distinctive caricatures of top football stars and comedic imagery to push the latest promotions.

Functionality and Features

The site is easy to navigate and all the basic betting functions run quickly and smoothly. For people who like that extra bit of excitement there is a solid live betting section with interactive graphics helping you to track games as you make your decisions. However, it does fall short of some rival sites in this department and is a little on the basic side. On the plus side, Paddy Power does have some fantastic features that are easily accessible from the home page such as a betting calculator and a sports blog. The site also offers live commentary on racing events and a ‘watch live’ option on certain events. 


Paddy Power is big on bonuses and often centres its controversial TV advertising around the latest offers. Two innovations the company is keen to push are the money-back specials and the cash-out option on accumulators, both of which offer great value to customers. The Paddy Power sportsbook has a dedicated page for its money-back specials which offer players the chance to earn bonuses and refunds on losing bets in certain scenarios. These are updated regularly and offer added excitement as well as a handy fallback.


It is difficult to ignore Paddy Power and thanks to its brash marketing and bold brand identity it is a huge figure on the betting scene. The site itself is more than adequate in most areas and is the undisputed king of novelty betting. For that alone it is worth opening an account.

Paddy Power Betting User Reviews

User Ratings

Paddy Power Betting is ranked #5 out of 19 user-rated online bookmakers in the database.

Have you played at Paddy Power Betting?

Click the stars below to rate this bookmaker, then click 'Submit' to post your rating!

2 User Reviews with the most historic comments shown first.
Sort user reviews by: Date | Rating | Helpfulness

   Great Site

Great site, great range of markets and some great promotions. It's hard to fault the boys at Paddy Power. They understand their customer, they are very competitive with their prices and the site is so easy to use.

1 person found this review helpful.
Was this review helpful? Yes
20110611015243 5 1

   Love it!

The best firm around but being Irish I have to say that! Even if I wasn't Irish, Paddy's would be the firm for me. Great site and some great promotions.

2 people found this review helpful.
Was this review helpful? Yes
20111118030306 4 2

Like Paddy Power Betting?

Then we're sure you'll also like...

Coral Betting
Rating: 9/10
Ladbrokes Bookmakers
Rating: 9/10
Sky Sports Bet
Rating: 9/10

Members Only
Coming Soon! Facebook

You first need to login to Facebook to view this page because it contains age restricted content.

Go to Facebook and Login