Reviewed By
Rating:    7.0/10

Betfred imac

Betfred was founded by bookmaker Fred Done and his brother Peter in 1967 and began life as a single betting shop in Salford. The company has remained loyal to its North West roots, operating from headquarters in Warrington, and claims to be the world’s largest independent bookmaker. The company has a major interest in horse racing and has broadened out to sponsor major events in other sports, such as the Super League and the World Snooker Championship.

  • A good range of sports markets and comprehensive coverage of horse racing
  • Offers the lottery-like Totepool service, which shares out a prize pool among winners
  • Packed full of innovative features providing news, stats and visuals
  • Interesting promotions such as Double Delight and Hat-trick Heaven, which double or treble first goalscorer odds.
  • Some sports aren’t catered for in the detail that can be found on other sites
  • Design of the site is slightly old-fashioned and text is a little on the small side

Betfred’s polished mobile app provides straightforward navigation and you can still enjoy a great range of markets and bonuses, including the chance to watch events live, cash out and check data from the Racing post. The layout on the main pages is quite plain but the in-play section is perfectly good and allows you to track live statistics on an event. The new Messenger App also offers punters a way to quickly request odds and place bets by sending personalised messages.


Betfred Information

UK Gambling Commission

Year Established
Various Providers

Banking Methods:
VISA MasterCard VISA Debit Neteller Skrill Moneybookers Maestro PayPal Paysafe Card


Ratings Breakdown:
Software 7
Graphics 7
Sportsbook Variety 8
Bonuses 8
Promotions 8
Banking Options 8
Wagering Requirements 7
Customer Support 7
Mobile 7


Contact Addresses:

Customer Service Address
c/o The Spectrum
56-58 Benson Road

Contact Phones:

Customer Services (UK):
0800 028 7747

Customer Services (International):
+44 (0) 01925 285032

Contact Emails:

Email Support:

Account Assistance:

Betfred Review Continued...

Images of Betfred

Betfred-1 Betfred-2


While Betfred doesn’t cover quite as many sporting markets as some of its bigger rival sites, it has easily enough to satisfy all but the most picky of punters. All the major sports are covered, plus there are substantial markets available on lesser known sports such as UFC and Australian Rules Football. Football is well catered for with league and cup games from all corners of the world and even a section for youth football fixtures.

It is horse racing where Betfred excels, with comprehensive coverage on the sport in its regular sportsbook as well as in its innovative Totepool betting section. If you fancy having a bet which isn’t listed on the website, you can also take up the option to ‘Pick Your Punt’ and just tweet Betfred with your proposed wager to have it priced up.


Betfred’s site is a little understated and slightly old fashioned in its appearance. Yet despite this it does seem to include a range of modern features and widgets. The text is a bit on the small side, but the blue background is easy on the eye and won’t offend anyone.

Functionality and Features

The Betfred sportsbook is packed full of innovative and exciting features, particularly when it comes to horse racing. Clicking on the Interactive Racecards widget opens up a whole new tab with interesting visual representations of the day’s races along with useful stats on the runners and riders .It also contains an up-to-date news feed keeping you fully informed on the latest stories, while there is live-streaming available and a Betfred media hub where you can track your races.

There are sports commentaries available on a range of sports in addition to racing, including football and cricket, an informative blog providing comment on all the latest big stories, and a cash-out service for many top events. The In-Play section covers a range of sports, however the desktop version does lack some of the graphic innovations seen on other sites. The mobile offering is far superior in this area, with superb visuals. The ability to try your hand at pool betting in the Totepool section is an attractive addition, with the potential to scoop bigger awards as the prize pot is shared equally between the winning bettors, rather than relying on traditional odds.


Betfred is really good when it comes to bonuses and has come up with some really interesting and innovative promotions for new and existing customers. Players signing up to Betfred will receive £30 in free bets and £30 in casino bonuses if they stake £10 on a bet listed at evens or greater, unless they deposit by Moneybookers, Paysafecard or Neteller, which are excluded.

Another fantastic offering is Double Delight and Hat-trick Heaven, which doubles or trebles your first goalscorer odds if that player goes on to score a second or a third goal in the game. You could also benefit from accumulator insurance on football, American sports and seasonal promotions focusing on the latest sporting events.

A new ‘Who Dares Wins’ feature encourages punters to try and overcome accumulator odds as large as they can and ranks the top ten in a leaderboard, before sharing out £3,500 in free bets.


Betfred is a good, honest bookmaker with all the features and functionality needed for the casual bettor, but it seems to lack the flash and attitude of other sports betting sites. Its main strength comes in horse racing, where it runs clear from many of its rivals. Having acquired the Tote, Betfred has a point of difference from the competition and offers its customers a different way to play and win. Innovative features and strong promotions mean you will not be left feeling bored or left out and, all in all, it’s a good bet.

Betfred User Reviews

User Ratings

Betfred is ranked #4 out of 19 user-rated online bookmakers in the database.

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