Reviewed By
Rating:    8.0/10

Bet365 imac

Unless you’ve been living under a rock, the chances are that you have heard of Bet365. The Stoke-based company is a giant amongst gambling operators with over 18 million customers across the world and also ranks as one of the UK’s biggest private companies. It is the major private employer in Stoke-on-Trent and its owners, the Coates family, have received a number of awards in recognition of the business. The site is primarily a sportsbook operator but also runs Casino, Games, Vegas, Poker and Bingo options through

  • A huge range of markets with no single sport taking centre stage
  • In-play markets offering live streaming, audio commentary and stats
  • Good offers and bonuses, including money back on certain bets
  • A smart mobile site still packed with features
  • Lack of dynamic visuals makes the site look very text-heavy and it is easy to get lost in the sea of menus

Bet 365’s mobile site has the same green and grey colour scheme as the mobile version but is smarter to look at as you are not quite so overwhelmed by text. There are no problems in moving between sections and there are still stacks of features, with fans able to bet in-play as they follow events live and study the action in extreme detail.

There is also a special ‘On the Move Bonus’ where players, whether they are new or existing customers, get a matched bonus of up to £50 when they make their first bet using a mobile or tablet. You must wager three times the amount of your qualifying bet and bonus before being able to withdraw and each bet must include at least one selection with odds of 1/2 or greater, but it is still a generous offer.

Bet365 Information

UK Gambling Commission

Year Established

Banking Methods:
VISA MasterCard VISA Debit Skrill Moneybookers Maestro PayPal Paysafe Card EntroPay Bank Transfer iDeal

Bulgarian Chinese Czech Danish Dutch English German Greek Hungarian Italian Norwegian Polish Portuguese Romanian Slovene Swedish

Ratings Breakdown:
Software 8
Graphics 7
Sportsbook Variety 9
Bonuses 7
Promotions 7
Banking Options 9
Wagering Requirements 6
Customer Support 8
Mobile 8


Contact Addresses:

Customer Service Address
Festival Way

Contact Phones:

Freephone (Customer Service):
08000 288 365

Freephone (Customer Service):
0800 7810 365

Phone (Customer Service):
01782 684 757

Freephone (Telephone Betting):
08000 322 365

Phone (Telephone Betting):
01782 684 606

Contact Emails:


Bet365 Review Continued...

Images of Bet365

Bet365-1 Bet365-2


Bet365 offers markets for a huge range of sports, including some which you might not even have heard of. Trotting, anyone? Alongside the bigger sports, there are markets for Gaelic sports, winter sports, virtual sports as well as TV and political specials from across the world. If you fancy a bet on just about anything in the public domain, the chances are you will find it listed on the Bet365 homepage. Whereas some sportsbook sites tend to focus heavily on football, no single sport takes centre stage on the Bet365 site. In-play markets from golf to volleyball sit on an even footing and there are no flashing graphics to point you in a particular direction.


For a sportsbook of its size and reputation, Bet365 is generally on the no-frills side when it comes to first impressions. The interface is text heavy, with none of the dynamic visuals we are used to seeing elsewhere. While some sites are instantly recognisable for their use of graphics, Bet365 is left looking in need of a personality transplant. But then again, for those who do not wish to be distracted by gimmicks, it is clean and functional enough to do the job it’s there to do.

Functionality and Features

Bet365 is well equipped in terms of special features and it really comes alive on the In-Play markets. Click on a live tennis match or football game and you will be able to view a live stream showing a virtual representation of the game and live statistics. There’s even live audio commentary available of cricket matches, football games and numerous other events. Stats fans will enjoy the pop-up function that provides a labyrinth of information, statistics and form on a huge range of sports. It is quite easy to get lost in the sea of menus and functions but thankfully your bet slip follows you wherever you navigate on the site, meaning that making selections and placing your bets is straightforward and speedy.


Bet365 offers to match your initial deposit up to £200 as long as you deposit £10 or more, the winnings from which can be withdrawn once you have settled bets worth three times your initial deposit plus the bonus amount – all within 90 days of receiving the offer. There are a range of rolling offers on various sports too, including money back on certain bets if a football game ends goalless and bonuses on European football accumulators.

Bet 365’s cash out option is as flexible as any of their competitors, as punters have greater control over their wagers to either withdraw money early or retrieve some of their stake from a losing bet. The partial cash out feature is also particularly neat, giving customers the opportunity to take out some of their money early but leave the rest to ride on the original bet. When you also consider the 100% mobile bonus up to £50 when you place your first qualifying bet using a mobile or tablet, there are certainly lots of attractive bonuses and promotions at Bet365.


Bet 365’s strength is its size and sheer depth of content and features. You will never be left disappointed or feeling left out as the site covers so much ground. It may be on the basic side in terms of appearance, and the wagering requirement on the welcome offer is a bit steep, but apart from that there really is no stone left unturned. After all, 18 million customers can’t be wrong!

Bet365 User Reviews

User Ratings

Bet365 is ranked #6 out of 19 user-rated online bookmakers in the database.

Have you played at Bet365?

Click the stars below to rate this bookmaker, then click 'Submit' to post your rating!

3 User Reviews with the most historic comments shown first.
Sort user reviews by: Date | Rating | Helpfulness

   Highly Trusted

Bet365 is a highly trusted company usually offering the best odds in comparison to other sportsbook providers.

3 people found this review helpful.
Was this review helpful? Yes
20111207041200 5 3


Offers one of the best In-Play betting services with a wide choice of markets. They also are very competitive with their prices. I would have given them a 5 star rating if their website was easier to navigate but once you are used to it, it's a nice site to use.

2 people found this review helpful.
Was this review helpful? Yes
20111025010820 4 2

   System crashing

Every time there is a big meeting like the derby or grand national their system crashes, what a c*** site

1 person found this review helpful.
Was this review helpful? Yes
20130406050248 1 1

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