The categories for which William Hill customers can place a bet are as follows:
Best Serial Drama – This category is for ongoing drama serials, and the bookies have EastEnders installed as the odds-on favourite at 8/11, with Coronation Street the next best at 6/4. Emmerdale is the third favourite in this market, at 9/2, and Hollyoaks is the 25/1 outsider of the four.
Best TV Presenter – This market has the shortest favourite of all, with Ant and Dec being offered at odds of 1/8 to be named Best TV Presenter for the 16th year in a row. Mel and Sue are the 6/1 second favourite, whilst Gary Lineker, Rylan Clark-Neal and James Corden are priced at 10/1, 12/1 and 20/1, respectively.
Best Challenge Show – Television shows with competition formats are always popular, and William Hill thinks that the most popular of the bunch this year will be I’m A Celebrity… Get Me Out Of Here! at odds of 8/11. The Great British Bake Off is the 5/2 second-favourite, and The Apprentice is the 12/1 third favourite. Masterchef and Love Island are being offered at odds of 20/1 and 40/1.
Best Drama – This category is for the best drama show with a finite number of episodes. Game of Thrones is the favourite, at 11/10, and The Night Manager is next best at 7/2. Casualty and Happy Valley are joint third favourites at 4/1, and Cold Feet brings up the rear at 7/1.
Best Talent Show – Distinct from Best Challenge Show, this category is specifically for shows that exist to find and recognise (allegedly) great talent. Bookies have installed Strictly Come Dancing as the one most likely to be voted the most popular, at odds of 2/7. The X Factor and Britain’s Got Talent are being offered at 7/2 and 7/1, respectively.
Best Entertainment Programme – With Ant and Dec likely to win their 16th award for Best TV Presenter, it isn’t surprising that Ant and Dec’s Saturday Night Takeaway is the 1/3 favourite to win the award for the Best Entertainment Show. The Graham Norton Show is the 5/1 second favourite, The Last Leg is offered at 7/1 and bettors can take 10/1 about Celebrity Juice.
Best TV judge – Challenge and talent shows are popular not just because of the contestants who take part, but because of the people who are involved in judging them. This NTA category allows the public to vote on their favourite judge, and Mary Berry is the market favourite at 5/4. Len Goodman is a close second favourite at 6/4, and David Walliams is priced at 3/1. Simon Cowell and Nicole Scherzinger are two more options, at odds of 10/1 and 20/1, respectively.
We won’t know whether or not the bookmakers have correctly assessed the views of the voting public until the National Television Awards are broadcast on Wednesday 25 January, so visit William Hill if you’d like to put money on your own predictions in the meantime, and good luck!