Bowcock’s appointment as Interim CEO last July marked a turning point in the company’s fortunes, and whilst William Hill’s online performance is still disappointing as far as investors are concerned (online profits fell by a fifth in 2016, according to figures published last month), his performance in the months since that appointment has been impressive enough to warrant the company deciding to give him the position on a permanent basis.
‘Since his appointment as Interim CEO last July, Philip has driven the business forward at real pace and we have seen important progress across our Online, Retail and international businesses over that time,’ said William Hill Chairman, Gareth Davis. ‘Our recent results show that William Hill is now in a stronger position and Philip has outlined a clear plan to continue that momentum into the future.’
For Bowcock himself, the appointment is obviously one worth celebrating, as it also takes his own career to even greater levels. ‘I am proud to be chosen to lead William Hill, a business that millions of customers trust and a brand that is synonymous with betting,’ he said.
‘During my time at the helm, I have had the opportunity to lead a passionate, talented and committed team and we have made considerable operational progress in recent months. The team and I are excited by the opportunity to keep improving our position in all our key markets whilst delivering a great experience for our customers.’
William Hill shareholders will have to wait and see whether the company’s online performance can be reversed, but Bowcock’s appointment as permanent CEO should at least provide them with a greater sense of stability than they have had in recent months. The first Annual General Meeting with Bowcock in place as permanent CEO will be held on Tuesday 9 May at the Cavendish Conference Centre in London.