We will explore the bingo-specific data shortly, but first it would be useful to outline the general findings of the report so that we can put the bingo elements into context. To begin, the report shows that 53% of male interviewees and 44% of female interviewees had participated in some form of gambling activity in the four weeks prior to the interviews taking place. That means 48% of all participants had gambled – a figure which was up 3% on the previous year.
As far as age grouping was concerned, the report also revealed that participants aged between 35 and 64 were more likely to have gambled than others, with 49% of those aged 35 to 44, 53% of those aged 45 to 54 and 53% of those aged 55 to 64 having participated in gambling activity in the previous four weeks. The most popular form of gambling was participation in National Lottery draws (30% of respondents), followed by participation in scratchcard games (12.1%) and other lotteries (11.7%).
Against this broad backdrop of general data, some 3.5% of respondents said that they had participated in bingo in the four weeks prior to the interviews taking place. That figure for the year to December 2016 compares very well with the previous figures of 2.6%, 2.5% and 2.7% in the years to December 2015, 2014 and 2013, respectively.
As one would expect for a game that has such a long history in the UK, participation in bingo games played at traditional bricks-and-mortar venues was more popular than in online bingo games (85.1% compared with 20.4%). That said, the online game is definitely holding its own, and both versions of the game are more popular now than they were in the year to December 2013, when the corresponding figures were 83.3% and 19.9%.
All of this is evidence of what many bingo enthusiasts already know – that the game is growing year on year – but it is still good to see the figures in black and white, and we are optimistic that the game will continue to entertain and enrich players at an increasing rate in the years ahead.