Article Published:
09/12/2009 16:20:40
ShootJack Casino is a new online casino that is currently in the launch phase. What makes this a particularly newsworthy item is the lengths than the developers at ShootJack Casino are going to in order to make ShootJack genuinely unique. We’re not just talking about a unique look or feel, but a wholly novel approach that really does warrant some discussion.
Let’s start with the home page. This has, in our opinion, been designed squarely for the male player, and we say that based on the design elements that have been included. For example, a shaven-headed character (who we assume is Jack) has a remarkable resemblance to Agent 47 of the Hitman video and slots games (visit Hitman Slots and see if you agree). There is also a casually suited man standing in front of a sports car, jet and an attractive model, and this is in an effort to make the site a ‘bit James Bond’.
Apart from the presentation, Shootjack has a couple of other promotional tricks up its sleeve. First, there is a Shootjack Rap song that you can play when you visit the site (yes, really!), and whatever your views on the song itself, you have to admire the sheer novelty of the concept.
Next, there is Jack’s Story, the first instalment of which is due for release on 1 December, 2009. Jack’s Story is pitched as something that will provide added entertainment for Shootjack Casino visitors, and there is also some hint of interactivity. Again, this is a novel concept, but whether or not it will go down well with online casino players remains to be seen.
Last, but not least, Shootjack Casino will boast an After Dark area that will offer adult-themed games quite apart from the regular casino games. Those games are described by our source as being ‘different but tasteful’ and so it sounds like Jack might be a bit of a lad – when he can drag himself away from the Jacks Live bingo room that he also has here...
Shootjack Casino has certainly adopted a novel approach to setting itself aside from all the other online casinos out there, but how well this new approach is received is something that we will have to wait and see.