32Red Sponsors Swansea City
32Red Casino will be the official sponsor of Swansea City Football Club for the next couple of years, it has been announced. The partnership represents the biggest ever sponsorship deal ever for the Swans – one said to be worth a substantial six figures.
Online gaming companies sponsoring football teams isn’t anything new. In recent years 32Red Casino has sponsored Aston Villa, and Victor Chandler has sponsored Fulham FC in 2007. Earlier this year 188bet announced a double sponsorship deal with both Wigan Athletic and Bolton Wanderers.
What makes this 32Red Casino sponsorship of Swansea City FC so newsworthy is the impact that it could have on the club. Swansea City has performed very well in recent years, and is now a Championship club. Having 32Red Casino, a Premiership sponsor, on its shirts can only inspire the team to continue its run of success.
Both 32Red Casino and Swansea City FC are delighted with the new sponsorship deal.
“It shows how far the club has come,’’ explained Leigh Dineen, Vice-Chairman of Swansea FC. “32Red were talking to a number of other football clubs, including some in the Premiership, about shirt sponsorship; but we are delighted to become their chosen partners in football. We are now a Championship club with a Premiership sponsor – and that’s something we are very proud of.
“It was also encouraging to see a number of companies express an interest in becoming our main sponsor," Leigh added. "There were some very interesting discussions over the course of last season, but 32Red was without doubt the best deal for us. It is a modern company with global reach; has pro-active ideas and will help us spread the Swans message to the international stage. We are really excited about working with them and I’m sure we will make a great team.’’
Ed Ware, CEO of 32Red, said: “We are thrilled to be partnering with Swansea City, one of the most exciting clubs in the Championship. Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time as the club’s main sponsor.
“The deal means we will once again raise our profile throughout the UK by becoming part of the football scene. And, thanks to the increased media coverage of the Championship, we expect our tie up with the Swans to deliver significant interest in our award-winning online casino.”
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Article Published: 17/05/2010 17:08:11
