Enjoy The Game is a brand new advertising initiative that is being launched by 888.com across Europe and in Australia. The aim of the campaign is to remind all of us that life is “like one big game” and to celebrate that fact by giving us all a chance to take advantage of some special promotions.

The Enjoy The Game campaign will make use of a wide variety of media formats. As well as advertising online, commercials will appear on television and video, on billboards and pretty much everywhere else you can think of.

Many of the print-based adverts (including posters and billboards) are made to look like gaming tables, with green baize backgrounds, playing cards and casino chips all helping to create a strong visual impression. Billboards in particular will be eye-catching because they will feature questions rather than slogans. Questions like: “We've put another poster up down the road. Red or Black?” and “7 minutes until your next bus. Higher? Lower?” which are designed to appeal to the gambler inside all of us. Smaller posters on taxi cabs will ask questions such as: “Next taxi you see? Light on? Or off?”

Add to this onslaught of shameless self-promotion a hefty batch of casino promotions and it looks like many online casino players will be joining ranks with 888.com over the next few months. Some promotions are quiz-based, so you will be asked a question and entered into a raffle to receive a bonus if you get the answer right. The questions aren’t particularly difficult and change each day, so you can enter loads of times in order to increase your chances of success.

The fact that 888.com offers one of the best online casino experiences around means that the site already has plenty of fans, but this new Enjoy The Game initiative is sure to make it even more popular. For those of us who frequent the place regularly, that means more action, bigger jackpots and even more fun than usual. Play on!

Go to 888.com now and Enjoy the Game

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