CASINOS
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Hot slots next to the food line
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Dear Mark,
Do casinos have a master plan for placing machines in key spots or are they
just randomly placed? For example, do slots near a buffet pay better? They seem
to get a lot of play. Sarah D. A great cork-popping question, Sarah!
Now, repeat after me: Nothing in a casino is randomly placed; there is no
tried and true area for the "hot slots." All slot managers handle the
placement of their machines on the casino floor differently - each according to
the dictates of his own theory. I have never met two casino executives in total
agreement on their slot mix. For example, some will put loose slots close to
the buffet, so once the patron licks the ketchup off his mustache, he can't
wait to get back among those happy whoops and squeals of the newly rich - and
the manager makes that a very short path. And some do just the opposite,
wanting to grab every penny off every customer waiting in line, reasoning that
after their feeding frenzy they'll just stumble unprofitably to their rooms for
a snooze. Held to each individual slot manager's secret criteria, every
slot machine needs to produce its weight in gold to hold its placement in the
slot lineup. Otherwise, they're P45'ed. Far more frequently than are the
managers.
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